设计是一个孵化的过程，通过对事物，人，世界的深层次的认知，转换为一种敏感的创造力，它是超越流程，方法和经验的一种直觉。而这个世界，正是创造的全部来源。

每个品牌都有自身的哲学，白色也不例外。这种扎根于本能的创造的动机，以及改变人们对于未来世界认知的愿望，造就了它最初的动力。

而当设计超越一切要素，就能展现出绝对的纯粹性，宛如艺术，直达人心最深处。

这，就是White Design的全部意义。

Design is a process of incubation, which can transform the deeper understanding the perception of the objects, people, and the world into a senstive creativity, also design is a perception beyond the processing, method and experience. The world is only the inspiration to the creation.

Every brand has its own philosophy including White Design. The motivation based onthe instinctive creation and the desire of changing the infromation people face to the future world maks the initial force.

The design can arrvial the deepest part of the human heart like art when it exceed everything, every facts, and shows the absolute purity.

This is the entire meaning of White Design.